Master Book Marketing in 2024

Writing a book is only half the battle – effective marketing determines its success. This guide breaks down actionable strategies used by bestselling authors and publishers worldwide, tailored for both new and experienced writers.

Why Book Marketing Matters

Over 2.2 million books are published annually (UNESCO data). Without marketing:

• ❌ 90% of books sell fewer than 100 copies
• ❌ 50% disappear from markets within 3 months

Let’s change those odds for your book.

Pre-Launch Strategies (3-6 Months Before Release)

1. Build Your Author Platform

• ✔️ Create an author website with email signup
• ✔️ Grow social media followers (Focus on 2 platforms)
• ✔️ Develop a media kit with author bio/high-res photos

2. Advanced Reader Copies (ARCs)

Send free copies to:

• 📚 Book bloggers (100+ review sites listed in our Resource Hub)
• 📚 Influencers in your genre
• 📚 Library/journalist mailing lists

Launch Week Strategies

Post-Launch Marketing

Paid Advertising That Works

Global Marketing Tactics

• 🌍 Translate metadata/keywords for non-English markets
• 🌍 Partner with local distributors (We handle this for international authors)
• 🌍 Cultural adaptation of cover designs